History - The Birth of 'Ipoh White Coffee'

Wong Poh Chew, a Hainanese, emigrated from China to Malaysia in his early twenties in search of greener pastures. He was employed as a chef by a British man in a restaurant where they served local and Western food. After years of hard work and with some savings, he decided to venture out into starting his own food business.

In 1937, Wong together with his brother Wong Poh Ting opened 'Kedai Kopi Sin Yoon Loong', one of the oldest traditional Hainanese coffee shops in old town, Ipoh, Perak, Malaysia. They served quality hot and cold beverages, toasts with kaya (a favourite Malaysian coconut jam), Chinese sponge cakes and other local delights.

The brothers’ passion about serving superior coffee saw them through relentless researches and experiments on the techniques of roasting the coffee beans and making the perfect cup of coffee. When this was achieved, the Wong brothers named their secret formulation 'Ipoh White Coffee' which became an icon widely emulated by others in the same industry till today.